Embarking on the journey of building an online business can feel like stepping into uncharted territory, where success is often shadowed by unexpected challenges. From battling Tall Poppy Syndrome to navigating the unpredictable trends of social media algorithms, the path to seven figures is rarely straightforward. In this article I share what I wish I knew when I started my online business. 

Tall poppy syndrome appears often.The more you succeed, the more likely you are to attract critics. It can be challenging to stay focused when there are those looking to bring you down.

What to do: Put those blinkers on and keep focusing on your end goal – and show them they’re wrong! 🙌

Focus on building your email list. Don’t just focus on one platform when you’re starting out. You don’t own your social media followers, so if something does happen, you need to have a back up – one that you own!👌📧

What to do: Leverage the power of having a potent AF lead magnet that offers so much value to your ideal client, it funnels them into your offer – and as a bonus, it builds your email list!

Hoping a reel will go viral isn’t a business strategy I think we’ve all been there, posting and crossing our fingers that this will be the one that blows up and gets you clients. But building your business on the whims of an ever-changing algorithm? It’s a shaky foundation. 😬 

So, what should you do? 👉

I got caught up in the whole hype of attraction marketing, and trust me, it left me deflated, both in energy and in my bank account! 🥴 Relying on views will keep you broke.

What to do: Focus on an inbound and outbound lead generation strategy. The DMs are GREAT for this, and they’re a free way of getting clients! 🔥

It’s easier to sell a $60,000 offer than a $47 offer…

Why? Because people who invest at high levels don’t usually have money objections. They understand the power of investing in themselves and it’s more about the belief in themselves to get to that transformation. With lower-ticket offers, people tend to have a lot more questions and want to know if the investment is really worth it. They often hesitate, weighing every dollar, which means you need to spend a lot more time and energy conveying the value.

If you want to hit your first 6-figures and you’re a Coach or OSP…

I have a FREE mini course showing you exactly how I built a 6-figure business in 90 days. The same process I’ve taken over 9,000 women through. Want it? 😍

Snag it here! 💥

🔥 If you’re ready to recalibrate and refine your messaging, call in F*CK YES dream clients and have hands on back pocket support from me, you need to join my private coaching.

👉 DM me “SOAR” on Instagram and let’s get you shooting for the stars!

xx Elle